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In today’s tight economy, small businesses, more than ever, are struggling to not only make a profit but, oftentimes, just to stay in business. A successful marketing strategy can often make the difference between turning a profit and “closed for business”. What many small business owners are beginning to realize is that the internet is one of the most affordable and effective ways to get the word out about your products or services.

One of the easiest steps to take to begin an internet marketing campaign is to sign yourself and your business up for the most popular social networking sites available including MySpace, Facebook, LinkedIn, and Twitter. By creating personal profiles as well as company profiles you are doubling your chances of exposure and, since word of mouth is one of the best methods of advertising, who better to spread the word than people you already know. Using these social networking sites for promotion is not only free and easy, it can also be fun.There are websites suxh as “Powerhomebiz” that offer free detailed tutorials on using specific sites such as Twitter for marketing purposes. Most of the major social networking sites also offer low cost advertising that may be worth considering.

The next step is to take a look at your business’ primary internet presence, it’s website. According to Web Marketing Today, a trust name in internet marketing strategies since 1995, having a homepage that is search engine friendly can help ensure your business is one of the tops results people see when searching for services online. By focusing on keyword placement in your headers, beginning paragraphs, and on the main page in general, you can help ensure that search engines will find your page quicker than others. There is also Search Engine Optimization (SEO) software available such as WebPosition along with a wealth of SEO information online that can help fine tune the process of getting your business to the top of the list.

Another simple, and completely free, method of marketing your business online is by including your business information such as website, phone number, and location along with a brief description of the services you offer, as part of your signature line in both your personal and business email accounts. This is any easy way to remind anyone you have contact with through email about the fact that you own your own business and potentially offer services that they are in need of. If you haven’t already done so, begin asking your current clients and customers for their email addresses. By doing so, you can begin creating a mailing list to send a monthly business newsletter to. This is yet another great way to advertise any upcoming promotions, store sales, or just remind people about what you do, all at no cost to you.

By beginning with a few simple, often no cost, steps to market your business online, you can go from worrying about how to pay your bills each month to thinking about what markets or locations you want to expand your business into next.